Spikes Asia Advertising Festival Singapore 2009- day 1

@SpikesAsia Hello Spikes. Missing #spikesasia12. Do you still have Press/blogger invites? My post from 2009 on Spikes:

:Interesting examples from Korea on digital Storytelling. Though examples from Nike Women were around the creative rendition of “Impossible is nothing” the one I really liked was the Digital interactive commercial (again from Nike women)- where a digital diplay outside a showroom is placed. A celebrity (I think Tae-Hee Kim) is shown doing exercises. When someone comes and touches the screen with their palm- the celebrity suddenly walks over- in the video and touches the screen thus establishing a physical connect with the person. It is a great concept (winning has the same feeling as love- or something like that) and is extremely scalable. Also the cool factor makes people talk about it- which is one of the main purpose. Quite engaging marketing.

Full article: http://chasingthestorm.com/spikes-asia-advertising-festiv...