10 Sep '15, 5am

Sheraton Hotels & Resorts Launches US$100 million Marketing Campaign

Sheraton Hotels & Resorts Launches US$100 million Marketing Campaign

Sheraton Ad Campaign – Where Actions Speak Louder Sheraton Hotels & Resorts launched a US$100 million multi-channel marketing campaign. This is the first comprehensive advertising effort since 2011, returning to TV for the first time in nearly a decade. The campaign is titled “Where Actions Speak Louder” and is planned to run through 2017. The campaign communicates the ongoing enhancements to the Sheraton guest experiences including new products and partnership, a renewed focus on service and an elevated look, feel and design for the flagship brand of Starwood Hotels and Resorts Worldwide, Inc. Print Advertising “Where Actions Speak Louder” campaign broke today with an initial print advertisement in the Wall Street Journal with imagery from celebrated photographer Mark Seliger. The advertisements were shot at the Sheraton Chicago Hotel & Towers. There are seven executions ...

Full article: http://www.superadrianme.com/travel/sheraton-hotels-resor...

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