27 Apr '11, 4pm

Moleskine Thinks Outside of the Box and Moves into Non-Paper Products

Moleskine Thinks Outside of the Box and Moves into Non-Paper Products

Leveraging off the success of their iPhone/iPad cases , these collections signal quite a significant change in business direction as Moleskine has finally broken out of the box by seriously expanding their product range into non-paper products. If we consider how they are marketing their collections, they do seem to be logical range extensions. However there are still financial risks, and only time or the market will tell how well they will perform. Regardless, it is very exciting to see the strategies that Moleskine is employing to keep their brand and product range alive in a very competitive market.

Full article: http://www.designsojourn.com/moleskine-thinks-outside-of-...

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