12 Jul '12, 1am

Move over Alexa! @Mulberry_Editor's Del Rey is taking the world by storm as resident expert @bagaddictsanon tells it

Move over Alexa! @Mulberry_Editor's Del Rey is taking the world by storm as resident expert @bagaddictsanon tells it

Named after Alexa Chung , Mulberry ‘s Alexa satchel single-handedly turned around the Brit label, literally rescuing the brand from going under. Along with Proenza Schouler ‘s PS1 satchel, it spearheaded the satchel movement – converting the previously seasonal silhouette into a staple classic shape. But now, it’s time to move over Alexa, because there’s a new it-girl in town! Her name? Del Rey! Mulberry takes its latest bag-spiration from Lana Del Rey , who burst onto the music scene with her hit single, Video Games . The 27-year-old singer’s personal style fuses contemporary with a touch of Old Hollywood glamour, which is certainly reflected in her namesake – the fuss-free and retro, yet classically modern, Del Rey bag. Lana Del Rey with her white ostrich Del Rey Mulberry’s Creative Director, Emma Hill explained, “[Lana] inspired us to create a bag that was timeless, ref...

Full article: http://www.tonguechic.com/trends/fad-or-cult-classic-mulb...

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