09 Jul '12, 7am

Jugaad, or Frugal, Innovation is not really Innovation

Borrowed from Indian colloquial for “a quick fix”, Jugaad is being touted world-wide as the “frugal and flexible approach to innovation”. HBR defines Jugaad as: “…a Hindi word that loosely translates as “the gutsy art of overcoming harsh constraints by improvising an effective solution using limited resources.” Jugaad is an antidote to the complexity of India: a country of mind-blogging diversity; pervasive scarcity of all kinds; and exploding interconnectivity. Which according to us is not quite the complete definition. Hailing from the land where this word originated and seeing it in play all around us, on a daily basis, for so many years, we do believe we understand the essence of the term and hope this post will help communicate it. You see a “quick-fix” is just that – a “quick-fix”. Sure it applies innovative thinking – a brilliant spark of inspiration that can help y...

Full article: http://www.designsojourn.com/jugaad-frugal-innovation/

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