01 Jul '12, 1pm

PR Pitching Done Right

PR Pitching Done Right

November 28, 2010 – 1:37 pm | by Daryl Tay I noted in my review of The Social Network that the invitation I received was a great one and had a big role to play in me deciding whether or not to go for the event (which I rarely do these days). Here is the letter in full with my comments: Hello Daryl, My name is [removed] and I am a digital media executive at [removed]. Instant identification, the reader knows who the person is and where they work (note: I removed the name at the author’s request and have chosen not to name the agency so as not to look like I’m endorsing them). I’ve really enjoyed your recent work on your blog, Unique Frequency. I am writing to you because my client, Sony Pictures is organizing an exclusive preview for the upcoming hit movie ‘The Social Network’. A film about Mark Zuckerberg and how he started Facebook. I am certain the story of how Mark Zuck...

Full article: http://uniquefrequency.com/2010/11/28/pr-pitching-done-ri...

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