18 Apr '11, 8am

Why the middle name of insurance agents are called liars:

I think local ads agencies have problem coming up with a decent viral marketing campaign. I’ve lost count of the number of failed viral marketing campaign. In fact, I don’t even recall a successful viral marketing campaign in Singapore. If you remember any, please let me know. I might have forgotten or missed it. The latest viral marketing campaign that gone wrong is from an insurance company. It started out as a couple seeking encouragement and blessing from everyone on Facebook. The guy, Mark, is 23 years old and the gal, Audrey, is 47. They created a Facebook page and words of encouragements started pouring in. “Live web streaming” was setup on the wedding day itself and the guy “met a road accident”. It was then revealed that this is just a viral marketing campaign. The Facebook profile photo was replaced by a message: “Unexpected Things Happen In Life. Be insured to h...

Full article: http://blog.dk.sg/2011/04/18/another-viral-marketing-camp...

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