17 Apr '11, 2am

#marketing Weekend Reading: Being Fake, Technology And Separating Important ... #digitalmarketing

Your job is not to teach customers how to use technology – From Andy Sernovitz’s blog, this really struck a chord because I’ve never used a QR code in my life. I know how they work but I’ve never seen the point. Yet I see so many marketers try to use it. I consider myself fairly tech-savvy but if I’m not using it, what are the odds the general public is?

Full article: http://uniquefrequency.com/2011/04/17/being-fake-technolo...

Tweets

Another fake social media campaign in Singapore (thanks @daphnemaia!)

Another fake social media campaign in Singapore...

uniquefrequency.com 15 Apr '11, 8am

However much money was paid to the agency, it’s pretty much gone down the toilet. Not only is no one interested in their m...