10 Jun '12, 11am

One of my first Sponsored posts: Samsung- The Fact Checkers Unit series

In my previous posts I have talked many times about the power of content marketing. Some of them have been about infographics and others about various other formats . Key elements of content marketing are that the content it should be spread-worthy (which means it should automatically incite people to spread the content) but it should be bring forth your objectives very clearly. Written, drawn, spoken, shown content is so much more powerful than plain simple advertising. One is immersive and has legs to travel- the other relies on ‘captive audience’ and is shackled within a box. Content marketing frees your story- gives it legs. And here is a new example. The Fact Checkers Unit video series. Distributed for Samsung Galaxy Note , Fact Checkers Unit is a hit online comedy about two overzealous magazine Fact Checkers who stop at nothing to check the most absurd of celebrity f...

Full article: http://chasingthestorm.com/sponsored-video-samsung-the-fa...

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