08 Jun '12, 6pm

Start With Why

. The speaker was Simon Sinek and he was sharing how leaders inspire by appealing to peoples’ hearts and emotions. He gave an example: “If you ask someone what his company does, he would have no trouble answering that, but few people would be able to answer WHY the company is doing what it is doing”. Hence the reason that a great company is able to keep growing sales and profits while their competition “cui” (ie falter) in the wind is because the company has a belief and that belief is what defines them and inspires people to believe in what they believe in. He used Apple as an example as it is easy to understand. There are a dozen or more computer makers in the world but they all cui while Apple rules the globe. Why? Apple has a mission. The firm believes …

Full article: http://thefinance.sg/2012/06/08/start-with-why/

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