11 Apr '11, 3am

diesel island: Welcome to Diesel Island – Land of the Stupid, Home of the Brave. Whilst brands are still reli...

diesel island: Welcome to Diesel Island – Land of the Stupid, Home of the Brave. Whilst brands are still reli...

Whilst brands are still reliant on traditional media to build brand personality (note: not awareness, like 99.99% of our briefs would tell us), Diesel defies convention with a digitally lead campaign with the extension of its Be Stupid campaign, Diesel Island. This is definitely one brand I’d like to work on before I die. With similar budget but of course (I love the brand but no, you cannot build Diesel Island with USD5,000 even if you sleep with the agency’s creative director 10 times over).

Full article: http://blankanvas.bypatlaw.com/the-advertising-slut/diese...

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