27 Jan '15, 8am

S’pore polluted with very bad Chinese New Year of the Goat puns:

S’pore polluted with very bad Chinese New Year of the Goat puns:

The media in Singapore is getting rather fond of puns. Have you read The Straits Times recently? Because it’s saturated with headlines with wordplay. Bad wordplay. Let me illustrate by opening up The Sunday Times on Jan. 25, 2015. I bet I don’t even have to look very hard to find an example. Oh here we go. Go, go, goma cream? Just stop. (Get it, get it?) Anyway, because the papers are saturated with punny headlines, it’s only natural that local copywriters follow suit and milk the Year of the Goat/ Sheep/ Ram for all its worth. There are some very expected ones. Like this one by Cedele. Okay. 喜气羊羊. I can live with that. Then there are some which are slightly more “creative”. Like these by BreadTalk. “Goat Year, Goat Luck”? Please. Clearly, BreadTalk didn’t put much thought into the sort of luck goats have. Because I did some research. And I found that most goats spend thei...

Full article: http://mothership.sg/2015/01/spore-polluted-with-very-bad...

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