11 May '12, 6am

New Corporate Identity for @AirAsia and a new TV commercial #aviation #branding

New Corporate Identity for @AirAsia and a new TV commercial #aviation #branding

“In AirAsia, we take branding very seriously. Low fares does not mean we have to be cheap. It’s about engaging our guests, delivering a service experience to make them feel good about the AirAsia brand. After 10 awesome years journey of revolutionising air travel with our low fares, incredible network and a unique “Allstars” culture we have built, we feel it’s time to give our brand a fresh and rejuvenated look and to continue to stay relevant with times. AirAsia’s branding has always embodied the spirit of being bold, innovative, dynamic and progressive in everything we do. We are excited to give our look, feel as well as our plane livery a little contemporary ‘facelift’. We have gone from a Malaysian brand to a regional brand and now after 10 years, AirAsia is a global name not just in the aviation industry but one that is internationally recognisable.” – Kathleen Tan, A...

Full article: http://superadrianme.com/2012/05/11/airasia-launches-new-...

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