Who's tried the new @BenJerry_SG Wich? It feels like a good day to have one today!
4 May 2012, Singapore – Ben & Jerry’s just added their popular crumbly chocolate chip cookie and ice cream sandwich at their Scoop Shops calling it ‘Wich. Choose from 19 flavours and any toppings for your ‘Wich. The ‘Wich retails at S$8.90. To celebrate its launch, the ‘Wich comes with a hot cuppa of coffee for S$9.90 in May 2012. There is also a Ben & Jerry’s Facebook Spin-A-Wich! Promo where you can win discounts off your ‘Wich. Ben & Jerry’s celebrates World Fair Trade Day on 12 May 2012. Ben & Jerry’s has been sourcing for Fair Trade-certified ingredents since 2006 and intends to be fully Fair Trade by next year. It is also the first ice cream company undergoing an intensive product overhaul starting with key ingredients such as coffee, cocoa and vanilla. Fair Trade means the farmers supplying ingredients are ensured fair and just payment.