19 Apr '12, 9am

Sigh. "@shalabhpandey: What no one wants to hear- but everyone knows: #digitalmarketing"

The digital ‘market’. In Asia. It’s booming- you say. Growth continues. Well, depends on the lens you put on. Let’s come down from a macro viewpoint- to some factors that could have driven this market, its people, its place. Instead- we choose Same old rhetoric. Same old routine. Chronically. Media Chronic ‘Ad sales’ focus- sell inventory. Buy inventory. Whichever way you slice it. Vs Solution focus? Content focus? Product innovation focus? Super niche segments/category focus? Who is bringing a new audience definition, new engagement approaches, new ways of reaching out? And yes- Cost per sale ceased to be a new, exciting metric 12 years ago. Time to evolve. How many here are talking about 36oº interplay? Why can’t we think beyond ‘Digital direct response marketing’? Will someone sell? More importantly- will someone buy? How many more mobile ad aggregators do we need? How ...

Full article: http://chasingthestorm.com/digital-market-asia-is-dead/

Tweets

Muddy mobile graphics waters ahead: I see a few years of marketing head spin dead ahead as we try to sort out wh...

Muddy mobile graphics waters ahead: I see a few...

eetimes.com 19 Apr '12, 1am

SAN JOSE – Tim Leland, the guy I think of as Mr. Graphics at Qualcomm, pulled me aside as I was leaving the Linley Tech Mo...

IHS: #Digital #signage market to show continued...

newelectronics.co.uk 18 Apr '12, 8am

According to a new report from IHS iSuppli, shipments of signage and professional displays in 2012 will reach 17.3million ...

AUO to further compete in AMOLED market

digitimes.com 18 Apr '12, 9am

AUO to further compete in AMOLED market Rebecca Kuo, Tainan; Alex Wolfgram, DIGITIMES [Wednesday 18 April 2012] Taiwan-bas...

Woman found dead at foot of Punggol flat - Yaho...

sg.news.yahoo.com 19 Apr '12, 5am

A woman in her thirties was found dead at the foot of a flat in Punggol Edgedale Plains on Thursday morning. The Singapore...

Mad Men: “Cooler heads should prevail, but am I the only one who wants to see this?”: This week’s recap is going...

Mad Men: “Cooler heads should prevail, but am I...

purseblog.com 16 Apr '12, 6pm

This week’s recap is going to be a little different because last night’s episode was a little different. Instead of spread...

India train drivers up in arms after being told...

straitstimes.com 18 Apr '12, 3pm

NEW DELHI (AFP) - Train drivers in India are up in arms after being told in new directives that they should remove dead bo...

Who Knows What Bugs Lurk in Imported Plants?

green.blogs.nytimes.com 16 Apr '12, 10am

Who Knows What Bugs Lurk in Imported Plants? By DEBORAH WEISBERG Gale Zucker for The New York Times The invasive hemlock w...

Green Blog: Who Knows What Bugs Lurk in Importe...

green.blogs.nytimes.com 16 Apr '12, 10am

Who Knows What Bugs Lurk in Imported Plants? By DEBORAH WEISBERG Gale Zucker for The New York Times The invasive hemlock w...

#China PC market to grow 13% in 2012: IHS. $INT...

digitimes.com 19 Apr '12, 11am

China PC market to enjoy healthy 13% growth in 2012, says IHS Press release, April 19; Joseph Tsai, DIGITIMES [Thursday 19...

Zurich Insurance subsidiary to tap mass market:...

todayonline.com 18 Apr '12, 9pm

SINGAPORE - Zurich Insurance Group - the world's fifth-largest insurer - has set up a subsidiary in Singapore, weeks after...

9 Unlikely Entrepreneurs Who Changed The Market

youngupstarts.com 18 Apr '12, 2am

Bill Gates . It’s hard to believe that the genius behind the co-creation of software giant Microsoft never finished colleg...

China market: Lenovo to launch smart TVs in May

digitimes.com 16 Apr '12, 6am

China market: Lenovo to launch smart TVs in May Julian Ho, Taipei; Steve Shen, DIGITIMES [Monday 16 April 2012] Lenovo wil...

How to Create a Video Marketing Strategy for Your Business

How to Create a Video Marketing Strategy for Yo...

techipedia.com 17 Apr '12, 1pm

This is a guest post from Neil Davidson. In recent years, there has been a dramatic increase in the amount of video people...

What was I thinking and feeling in Mar 2009 Bea...

thefinance.sg 17 Apr '12, 8am

Read? What was I thinking and feeling in Mar 2009 Bear market low? (2) Did you read this ad in the newspaper? “Profits of ...

Foe to friend? GIs leery about working with Taliban defectors who wanted them dead

Foe to friend? GIs leery about working with Tal...

stripes.com 15 Apr '12, 5pm

Related The changing fortunes of the Mahmund COMBAT OUTPOST MONTI, Afghanistan — It’s widely assumed by the soldiers of Co...