11 Apr '12, 3pm

Design is a Connector in Business

The complexity of our world is increasing and in order to survive, companies have to learn how to operate in changing, complex eco-systems of intertwined partners. Design has a lot to offer business beyond our traditional role of delivering on the function, form and emotion of products. Solutions are no longer always a product, they are increasingly combined with a service. Therefore service design, where we work as a connector across the whole consumer experience, always keeping our focus on what all stakeholders need and expect, is becoming increasingly important in achieving the optimum service. In addition, by involving Design earlier in business processes, we can support the strategic agenda. We actively inspire the business to think differently and create better, qualified ideas and directions – greatly improving the business process of innovation. Designers have the...

Full article: http://www.designsojourn.com/design-is-a-connector-in-bus...

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