10 Apr '12, 11pm

Just a great read - thx for sharing @nikipaniki Do You Copy:

Just a great read - thx for sharing @nikipaniki Do You Copy:

People seldom know this but if you scroll through my previous jobs list you’ll see that in the summer of 2007 I spent my days in McCann Worldgroup writing copy. It was then the most sought-after internship program for anyone serious about getting into advertising. When I got the call (just two days short of the program starting) I seriously thought it was a sign that advertising was going to be my life. Of course we all know now that somewhere down the road I found myself joining the ‘dark side’ (depends on which side you’re on, really) called public relations.

Full article: http://nikipaniki.com/2012/04/do-you-copy/

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