26 Oct '14, 2am

G'day Twitterjaya --> Mat & Minah dating app targets Muslim singles, small number of users discourages casual hookups

G'day Twitterjaya --> Mat & Minah dating app targets Muslim singles, small number of users discourages casual hookups

Muslim singles, here’s a dating app catered just for you: The app is called Mat & Minah, a colloquial slang for Malay men and women. It is currently available for iPhone users . The Android version will be out next month. Launched in September 2014, there are about 200 active users and some 300 downloads for the app. It is by a local company Skimly and produced for $20,000. Compared to other local dating apps, Mat & Minah has a comparatively small user base. Another local dating app, Paktor, launched in June last year, has a seven-figure membership base. How the app works is simple: It is similar to the Tinder app, where users sign up for an account by syncing it with their Facebook profile. Users can like or dislike the person by swiping the screen left or right. How the app monetises its services is simpler: It allows users to pay to find out which user “liked” them even...

Full article: http://mothership.sg/2014/10/mat-minah-dating-app-targets...

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