09 Apr '12, 2pm

Escape Chapel Party: How blind can marketers be?

Sometimes I wonder how blind and shortsighted can marketers be. Just look at the recent Escape Chapel Party that was cancelled after public outcry. You don’t need to be a Catholic to know that this is offensive to the Catholic Community. You just need common sense. I guess they don’t have any at Creative Insurgence. In case you don’t know, the Escape Chapel Party was dance party that was supposed to be held on 7 April at CHIJMES. 7 April so happen to be the Saturday between Good Friday and Easter. CHIJMES used to be a chapel and is located across the road from the Cathedral of the Good Shepherd. And I guess the biggest insult is the photos of models dress in nun’s habit and mini skirt. Do I need to explain further how this is offensive to the Catholic Community? I always wonder how blind can marketers be. You just need a bit of common sense to see how this sort of things w...

Full article: http://blog.dk.sg/2012/04/09/escape-chapel-party-how-blin...

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