25 Mar '11, 7am

#marketing 5 Things I Believe In When It Comes To Social And Digital Media ... #digitalmarketing

#marketing 5 Things I Believe In When It Comes To Social And Digital Media ... #digitalmarketing

1) I believe in being transparent You would think by 2011 this would be common sense, but apparently it isn’t. Agency folk tweet about their clients’ campaigns without revealing that they are indeed clients, whole portals are built under the pretense of promoting “community” events when in fact, the only events that get promoted are those that belong to that organisation. It sickens me. If you’re hiring someone to do your social/digital work, you’d better ask them if they will be 100% transparent. In fact, that’s why all the social media efforts for the company I work for are done in-house. That way, it’s in the hands of someone I trust without conflicting agendas (namely, myself).

Full article: http://uniquefrequency.com/2011/03/25/5-things-i-believe-...

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