28 Mar '12, 4pm

Social Asset Snack and Content Marketing

Social Asset Snack and Content Marketing

As a collector and as someone who has a fetish for things illustrated, drawn, sketched, music-tized , videotized and demonstrated- especially information in a graphical format – I try to spread, bookmark and pin whenever/whatever I can/find something of value. Helps me keep a repository and go back to it when I need it- say if I am working on a strategy or need to get inspired for visualizing something. One thing that struck me recently is that companies/brands have been sending many infographics . These are professionally developed graphics or hand drawn good looking sketches of notes from an event or even just a mind map- explaining a phenomenon or outlining a trend. It can be professionally made or an amateur attempt at creating a short, edgy video or piece of music. And I think that is an awesome marketing approach. If you are establishing your niche as a thought leade...

Full article: http://chasingthestorm.com/social-asset-snack-content-mar...

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