28 Mar '12, 12pm

Slang Wisdom: 6 Indian Slangs that Start-ups can learn from:

Home » BrainStorm , Hilarious , Inspiration , start up Slang Wisdom: Indian slangs that start-ups can learn from 28 March 2012 No Comment Slangs, sayings, songs. India is full of them. Everything has a metaphor. Never taken seriously- but they pack a punch. Express more in fewer words. In one of those intellectual moments- Here are some Indian (Hindi) slangs that start-ups, entrepreneurs and everyone else can learn from: 1) Jo dikhta hai wo hi bikta hai Translation: What sells- is only what can be seen. Implication: if you or your product is not visible – quality does not matter. True for politicians or doctors alike. Wisdom: Being seen is the first step- and even trumps quality. So go out there- market like hell. Be seen. 2) Jugaad Translation: Hack. Indian ingenuity at its best. Whether it is using a washing machine to make lassi (a milk based drink) or to make your car ...

Full article: http://chasingthestorm.com/indian-slangs-that-start-ups-c...

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