21 Mar '11, 9am

"Design Thinking is Killing Creativity" & "How Can We Fix DT?" /via @designsojourn @nraford

Thanks for raising this issue that’s been troubling many traditional designers for a long time. It’s true that the term is imperfect because of its ambiguity. However, its mother, Design, isn’t a term that every designer agrees upon either. Just as design thinking can be defined, interpreted, and practiced in different ways, there is no single way to define even design itself, as exemplified by designers and companies all around the world throughout history. However, this diversified definition wasn’t unique to people unfamiliar with design. The term Design Thinking, is almost like a reboot of Design. Design had become synonymous with styling and superficial aesthetics. Most people associate design with how things look, not how things are made. Design was pretty low in terms of priority and back end associated within companies. Build it first and make it pretty later kind ...

Full article: http://www.designsojourn.com/how-can-we-fix-the-problems-...

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