31 Aug '14, 4pm

Can It Factor Quick Blowdry Shampoo make my hair dry faster?: Tina is troubled…Does It Factor quick blowdry sh...

Tina is troubled…Does It Factor quick blowdry shampoo really make hair dry faster? The Beauty Brains respond: “It Factor” is a salon brand owned by Niche Beauty, LLC. The line includes 3 “Quick BlowDry” products: It Factor Quick Blowdry shampoo, Quick Blowdry conditioner and Simply It Blowdry lotion. The claim for all three products is that the “Vaporboost® System reduces drying time.” Feasibility of reducing drying time This is one of those “holy grail” claims in hair care and we know from personal experience that some of the biggest beauty companies in the world have worked on this with no success. The notion that a small salon company could succeed where dedicated R&D departments have failed is implausible to say the least. But, to be fair, we reached to the company to give them a chance to explain how their product works. We received no response. There’s not much infor...

Full article: http://thebeautybrains.com/2014/08/31/can-it-factor-quick...

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