18 Mar '12, 3am

Why Social Media Is Here To Stay. - #socialmedia

Why Social Media Is Here To Stay. - #socialmedia

Theres a particular conversation I have every week. I had yet another conversation over the weekend. It is always some variation of “Its a matter of time , Social media will become just another kinda media , and something else will take its place” or, “Its a fad.” I can of course understand why people would ask because, like “Linsanity”, it just seems to be the latest buzzword. However, it also represents a lack of understanding of what essentially social media is. Social media isnt the latest new method of marketing and promotions. In fact, the basic driving force behind Social media is as old as humanity. As human beings, we all have a need to connect, collaborate and communicate. We are all searching for significance, identity and a sense of belonging. The barriers to increased connection and collaboration were geographical, cultural, linguistic, technological and physi...

Full article: http://www.socialize.sg/2012/03/social-media-here-stay/595

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