29 Jul '14, 9am

4 S’poreans that could also be used for Tiger Beer’s ‘Uncage’ campaign: @TigerBeerSG

4 S’poreans that could also be used for Tiger Beer’s ‘Uncage’ campaign: @TigerBeerSG

Tiger Beer’s latest advertising campaign titled “Uncage” was produced by Australian agency Droga5 . It has been making the rounds on television and other media (such as that huge billboard you see along Keppel Road.) It is a little ironic that local ad agencies were not responsible for generating buzz about our national beer, but nevertheless, the cinematography is pretty impressive. For Singapore’s version, the video of the Tiger ad features award-winning film director Anthony Chen: So what’s “Uncage” about? Well, to sum it up, it is about “inspiring people to take their own path”. Non-conformity. Daring to be different. Going against the flow. You get the idea. Well, here are 4 Singaporeans that could also arguably have their own story about being “uncaged”: 1. Roy Ngerng Why he could: Decided to challenge PM Lee Hsien Loong head-on regarding Central Provident Fund issue...

Full article: http://mothership.sg/2014/07/4-sporeans-that-could-also-b...

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