28 Jul '14, 12pm

How cosmetics fool your brain

I wrote this piece to help other cosmetic chemists but I thought everyone might benefit from a better understanding of how cosmetic products fool your brain. What is the Halo Effect? The Halo Effect is a psychological phenomena in which people come to erroneous conclusions about product features based on non-related factors. For example, if a consumer likes the way a product smells, they might rate something like foam quality higher than if they didn’t like how it smells. It doesn’t matter that the fragrance has no measurable impact on foam quality. To demonstrate the Halo Effect for yourself, make a batch of body wash and split it into two separate batches. To one add a nice smelling fragrance. To the other add a foul smelling fragrance. Give the products to a panelist and ask them which one is better. Then ask them to rate the foam quality on a scale of 1 to 10. Invariab...

Full article: http://thebeautybrains.com/2014/07/28/how-cosmetics-fool-...

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