28 Jul '14, 7am

KTO Launches Imagine Your Korea Campaign

KTO Launches Imagine Your Korea Campaign

The new campaign aims to promote K-Food, K-Culture, K-Pop and K-Style with an emphasis on the “K” in Korea. It is also often used to represent and symbolise Korea and portrays the welcoming open arms of Korea to visitors. The multi-coloured stripes on the ‘K’ uses one of Korea’s most representative colour combinations, symbolising the variety of experiences Korea has to offer. The swirling ‘O’ was derived from the twirling ribbon of the sangmo, a hat won during the traditional Korean farmers dance.

Full article: http://www.superadrianme.com/travel/imagine-your-korea/

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