10 Mar '12, 5am

Create Your Own Marketing Rites and Rituals: What do cultural festivals, anniversaries, and special days (Mother...

Create Your Own Marketing Rites and Rituals: What do cultural festivals, anniversaries, and special days (Mother...

What do cultural festivals, anniversaries, and special days (Mother's Day, Teacher's Day) have in common? Well, beyond the festive buzz, there will always be a certain annual rhythm in how things build up to a crescendo, infused with traditions, rituals and customs that date back to time immemorial. These beloved practices are often part and parcel of our collective heritage, bonding us and helping to shape our individual and collective identities. Naturally, festive occasions also present widespread opportunities for marketing - especially after the year-end bonus period! Beyond embracing the usual norms that accompany each occasion, inventive companies should also create their own rites and rituals of purchase and consumption. Some of these have become so ingrained in our society that we have embraced them as part and parcel of our own heritage and culture. Examples of s...

Full article: http://coolinsights.blogspot.com/2012/03/create-your-own-...

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