06 Mar '12, 4pm

Singtel moves big into mobile advertising with purchase of Amobee

Singtel moves big into mobile advertising with purchase of Amobee by Drizzt on March 6, 2012 Let me just say a few words about the news that Singtel just spend 321 mil cash to purchase a Silicon Valley firm dealing with mobile advertising. What do they hope to achieve from this? Mobile advertising is big business. Essentially, that is a blue ocean in terms of jobs prospects as well for marketers that are train traditionally. Companies are finding the mindshare and timeshare on mobile phones to be among the highest, certainly more than TV, which used to be the highest. This market have the potential to be a real revenue driver. Singtel could potentially earn from the publishers and the buyers. What do they need to succeed? Data on customers likes which translates to accurate marketing campaign A large number of customers The economic moat is that for a well thought out, wel...

Full article: http://thefinance.sg/2012/03/06/singtel-moves-big-into-mo...

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SINGAPORE: Singapore Telecomm has agreed to buy US-based mobile advertising company, Amobee, for US$321 million. SingTel s...

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Singtel on Monday said it will buy US-based mobile advertising firm Amobee for US$321 million (S$400 million). -- THE BUSI...

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