06 Mar '12, 1pm

Singtel moves big into mobile advertising with purchase of Amobee

StarHub, Singapore’s 2nd largest mobile operator, had 2.145M subscribers at the end of Q1, 2011 (see chart). Joanna Chan , VP of Personal Solutions, StarHub said: “The insights provided by SevenFlow help us in understanding customers’ data usage pattern so that we can develop products and initiatives that better cater to the needs of specific customer segments .” Neuralitic’s SevenFlow is a Mobile Data Intelligence solution that gives marketing professionals and other decision-makers the critical insights they need to improve marketing ROI based on actual subscriber usage characteristics. Its Data Bus component extracts 100% of all mobile network data from a copy of traffic across an industry-standard network interface. The Data Bus also includes customizable business rules to filter data on an as-needed basis, and channels the data to the

Full article: http://www.investmentmoats.com/singapore-stocks/singtel-m...

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Singtel moves big into mobile advertising with ...

thefinance.sg 06 Mar '12, 4pm

Singtel moves big into mobile advertising with purchase of Amobee by Drizzt on March 6, 2012 Let me just say a few words a...

SingTel buys US mobile advertising firm Amobee

channelnewsasia.com 05 Mar '12, 4am

SINGAPORE: Singapore Telecomm has agreed to buy US-based mobile advertising company, Amobee, for US$321 million. SingTel s...

SingTel buys US mobile ads firm Amobee for $400m

SingTel buys US mobile ads firm Amobee for $400m

straitstimes.com 05 Mar '12, 1am

Singtel on Monday said it will buy US-based mobile advertising firm Amobee for US$321 million (S$400 million). -- THE BUSI...

SingTel to buy US firm to boost mobile ad business

channelnewsasia.com 05 Mar '12, 9am

SINGAPORE : Singapore Telecom (SingTel) said Monday that it will buy a US mobile advertising start-up for $321 million to ...

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