02 Mar '12, 5am

Dear MCYS, this is a Hopeless ad.

Ministry of Community Development, Youth and Sports (MCYS) recently ran a series of ads to promote social workers. I love social workers and what they do but come on, MCYS, people with disabilities are not hopeless. This kind of message just perpetuates the idea that the disabled are liabilities who need rescuing and sympathy, rather than a valuable part of our society who are differently-abled. As a father of a special needs child, I am deeply offended by this kind of messaging. Not cool, MCYS. Not cool at all. Here is the press release from MCYS for the entire campaign, that features the other ads with words like "Abandoned", "Future destroyed" and "Life Ruined".

Full article: http://www.mrbrown.com/blog/2012/03/mcys-this-is-a-hopele...

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