01 Mar '12, 9am

“Mandarin. It Gets Better With Use.” Short Video Clip Contest Stand a chance to win up to $5,000 worth of cash &prizes!

“Mandarin. It Gets Better With Use.” Short Video Clip Contest Stand a chance to win up to $5,000 worth of cash &prizes!

This year marks the 32nd anniversary of this nationwide campaign that was first launched in 1979 by then Prime Minister Lee Kuan Yew. The objective then was to encourage Chinese Singaporeans to use Mandarin instead of dialects. Over the years, the campaign has shifted its focus to encourage Chinese Singaporeans to both embrace speaking Mandarin and enjoy an appreciation for Chinese culture and language.

Full article: http://alvinology.com/2012/03/01/mandarin-it-gets-better-...

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