24 Feb '12, 4pm

The Story Behind How Earth Hour Became a Global Phenomenon: @earthhour via @rkarlts @effendiharyo

The Story Behind How Earth Hour Became a Global Phenomenon: @earthhour via @rkarlts @effendiharyo

Andy Ridley, founder of Earth Hour "Dare the World to Save the Planet" With the catchy thematic message above, Earth Hour 2012 (31 March (Sat) at 8.30 pm) encourages us not only to switch off all power consuming devices for one dark hour but to "dare" our friends to pledge support this movement in return for doing something extraordinary. Using the bold and almost childlike taunt of "I Will If You Will", examples of what people are daring this year can be seen in this catchy commercial below: Announcing this year's Earth Hour campaign at the "Ideas for a Better World Forum - Harnessing the Power of Social Media for Good" , Andy Ridley , Executive Director and Co-Founder of Earth Hour, shared how he grew the movement for the World Wide Fund for Nature (WWF) from a fledgling movement in 2006 to the global phenomenon it is today. Today, some 18 billion people (I suppose these...

Full article: http://coolinsights.blogspot.com/2012/02/how-earth-hour-b...

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