24 Feb '12, 1pm

Apple iOS Mountain Lion & iCLOUD, Gearing up for a 'Social by Design' reality.

After Apple announced the launch of the new OS, there was a flurry of reactions around the fact that Apple integrated Twitter into the OS rather than Facebook . Apple is, first and foremost a hardware company. They control the entire supply chain and make huge profits on their exceptional hardware offerings. However, the business model by which Apple sells its products, has got very little to do with the products themselves. As we have discussed before, within the closed context of iMessage, iCloud and the App store, Apple has created an Ecosystem for Enabling, Energising and Empowering Engagement . Microsoft did it with software, locking users into software and getting plenty of opposition for it. Each upgrade is brings about a new wave of discontent but they were the only game in town. Apple however, invests in the platform , and offers it to consumers, for FREE , iMessa...

Full article: http://www.socialize.sg/2012/02/apple-social-design/549

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