30 Jun '14, 7am

Project Aloft Star Asia Kicks Off Today on MTV Asia

Aloft Hotels Debuts the Asia Pacific Edition of ‘Project Aloft Star, Amplified by MTV’ The Asia Pacific edition of Project Aloft Star kicks off today till 24 August 2014 inviting unsigned bands and artists to showcase their talents by uploading an original video showcasing their music to www.mtvasia.com/projectaloftstar. Three winners will be chosen covering the major Asia Pacific clusters of China, India and the third will consist of Malaysia, Singapore and Thailand. Shortlisted entries will perform at the finals in late September in front of a panel of judges held in their respective clusters. The ultimate winner from each cluster will receive US$10,000 cash and a chance to be featured on MTV. From 25 August to 14 September 2014, the public can vote for their favourite videos from a panel of curated entries posted online. 40% of public voting will determine which entries...

Full article: http://www.superadrianme.com/music/project-aloft-star-asia/

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