21 Feb '12, 1pm

Contrary to belief, marketing condoms is not easy in a conservative environment like Singapore @patlaw #okamotofreedom

Contrary to belief, marketing condoms is not easy in a conservative environment like Singapore @patlaw #okamotofreedom

Contrary to belief, marketing condoms is not easy in a conservative environment like Singapore. On one hand, your industry peers are watching you closely. It’s a condom. Not a fucking slimming product. There is absolutely no reason for you to produce any form of ugliness. AT ALL. On the other hand, you have to respect the local culture and all the annoying sexually-deprived [insert target segment on your own here as I don’t want to be sued] calling your campaign a bad influence on the society. Yup, the same bunch who think their 35-year-daughters are still virgins. Tequila Singapore’s sensitivity to the local culture without forsaking her creativity is what makes the Okamoto Freedom Project oh so special. Singapore has a reputation for being librarians in bed but the truth is, we just don’t talk about it like other nationalities do. And when half of us still live with our ...

Full article: http://blankanvas.bypatlaw.com/features/okamoto-freedom-p...

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Okamoto Freedom Project - Submit your ideas or check out these ideas:

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