16 Feb '12, 6pm

What Do Sherlock Holmes and Consumers Have in Common?: We all love a good mystery! (courtesy of Sherlock Holmes:...

What Do Sherlock Holmes and Consumers Have in Common?: We all love a good mystery! (courtesy of Sherlock Holmes:...

We all love a good mystery! (courtesy of Sherlock Holmes: A Game of Shadows ) Answer? They love to be teased and challenged. Preferably every step of the way until the bounty is unearthed. Sadly, however, most marketing efforts today hasn't matched the rise in consumer sophistication and expectation. Our aggregated abilities to captivate and charm a potential customer hasn't caught up with the explosive growth in always-on social tools and communication networks. For sure, the world is more "viral" and connected than ever before. With Twitter, Facebook, Youtube, blogs, lifestreaming platforms (Posterous and Path), and WhatsApp invading our pockets and handbags, everybody's perpetually plugged into the digital web. It has never been easier to trigger a tsunami of interest without having to invest an arm and a leg in mainstream advertisements. Unfortunately, ubiquity doesn't...

Full article: http://coolinsights.blogspot.com/2012/02/what-do-sherlock...

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Such a mystery

Such a mystery

missingavenue.blogspot.com 17 Feb '12, 5pm

I'm not sure if this has got to do with so much thats being done and seen but all I've been wanting to wear lately are the...

Actively Allow Consumers to Pinpoint Interest i...

searchengineguide.com 16 Feb '12, 9pm

So another social site is calling our attention. What's the contrast? Where are the unique aspects? The Huffington Post di...

What do raising puppies and starting an #SMB have in common? Mary Ann Larson shares some insights:

What do raising puppies and starting an #SMB ha...

networksolutions.com 16 Feb '12, 8pm

When my dog Madeline Von Maddie Mats (aka Maddie), a Hungarian Vizsla, passed away a few years ago at the age of 11, our f...