03 Jun '14, 10am

3 reasons why social media is not a campaign.

3 reasons why social media is not a campaign.

By definition, a campaign has an end goal. It could be an advertising campaign or an election campaign, the whole purpose of the campaign is to lead up to some kind of an action. In an election campaign, it is obviously to vote for a certain candidate, in a marketing campaign it is to take action to make a purchase or participate in a promotion. In social media, being social is the point. The whole purpose of participation in social media is to be social, and hopefully, by being credible and helpful, to get people to know, like, and trust you. Treating them as targets for a one-off campaign is not only missing the point, but may actually have the opposite effect. Facebook - The main gatekeeper for your content is facebook. It is estimated that up to 1,500 stories vie for the privilege of appearing on your newsfeed. Facebook needs to whittle that down to approximately 300. ...

Full article: http://www.socialize.sg/2014/05/social-media-campaign/902

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