07 Feb '12, 4pm

Are Travel Fairs a Good Way to Sell Holidays?: In the hypercompetitive travel trade in Singapore, merely putting...

Are Travel Fairs a Good Way to Sell Holidays?: In the hypercompetitive travel trade in Singapore, merely putting...

In the hypercompetitive travel trade in Singapore, merely putting together a compelling itinerary with an attractive price isn't sufficient. With a plethora of online travel portals like Expedia, Travelocity, Zuji and Wotif muscling into their space, brick and mortar travel agents need to find new ways to differentiate themselves. With the help of online travel service providers, consumers are booking airline tickets, selecting hotel rooms, renting cars, arranging land transfers, and even making reservations for restaurants and shows in advance. While some players like MISA Travel have gone on to develop a more e-commerce savvy website, others such as ASA Holidays have organised full-fledged trade fairs to showcase their various offerings. Together with other big outbound tour operators like CTC Travel and Chan Brothers, ASA Holidays is pre-empting the upcoming NATAS Trave...

Full article: http://coolinsights.blogspot.com/2012/02/are-travel-fairs...

Tweets

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Singapore Travel Agents

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