25 Jan '12, 12am

Design by Making the Unconscious Conscious | Design Sojourn via @designsojourn

This interesting quote, by Naoto Fukasawa, is a reflection of his design philosophy and beliefs. He essentially describes how a design can become a seamless and ubiquitous experience for a user. A designer’s critical insight in this case comes from observing and understanding a consumer’s unconscious behavior, desires, needs and then uses these insights to create a product that a user can relate with.

Full article: http://www.designsojourn.com/design-by-making-the-unconsc...

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