16 Jan '12, 8am

2012 inin pazarlama trendleri.seth godin den.

Gawd... is Seth still being hawked as a God for repeating the Cluetrain Manifesto. Is there nothing new under the sun? I mean he's a great thinker when he's on a roll, but these 14 aren't his shining moments. 15. There'll be a massive shift in demand from companies that can give us MORE to companies that can give us LESS. As information floods us, we'll seek reliable curators who can pick the diamonds from the zircons. 16. Demand will continue to shift away from products that come in a dictated form towards products that can be hacked. 17. The big brands are going to die. IPhones that 50% of the passengers on the train have? Whoopy Doo! 18. We're going to see a mass cleanout of Web 2.0 sites. Just how many video sharing sites or twitter clones do we actually need? 19. Marketers will realise again that good advertising actually does work and we'll see less and less of these...

Full article: http://coolinsights.blogspot.com/2008/06/14-trends-of-new...

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