13 Jan '12, 10pm

Measuring MPs who use social media

By Avish Joseph Lead Consultant [email protected] On a Tuesday morning in September 2011, we at Bell Pottinger Digital held a collaboration meeting with The Straits Times' Political Desk in our Suntec City office to conceive and design a social media research project that would prove to be challenging and ambitious. At first, the task seemed straightforward. Analyse how politicians use social media in Singapore. Simple enough. The team had already done "social media scanning” and “thematic analysis” on the Presidential election few months back. Why not use the frameworks and techniques which we had used for the previous project? Not quite! Within 20 minutes of brainstorming, we soon discovered that the research project was more complex than we thought at first, and the analysis would need to be robust. That meant we could not simply rely on technology platforms ...

Full article: http://blogs.straitstimes.com/2012/01/14/measuring-mps-wh...

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