The BB Cream bandwagon gets even more crowded with Dior and Bobbi Brown releasing their versions on 4 March and 6 May in Japan respectively. The Dior Snow UV Protection 50 BB (6300yen, 30ml) SPF50 PA+++ helps to protect against sun damage while enhancing skin translucency. The Bobbi Brown BB Cream (5040yen, 40g) SPF35 PA++ works as a longlasting foundation base that helps to provide coverage of fine lines, pores and skin discolorations. Estee Lauder has also introduced a new BB cream as part of their new CyberWhite Brilliant Cells collection. The Extra Intensive B･B Creme Multi-Action Formula SPF 35 PA+++ (5460yen, 30g) will be released on 25 March in Japan.