22 Feb '11, 1am

New blog post: Never ever let a perfectionist do viral video

I don’t know about you, but I knew it’s a staged viral video within 10 seconds. Here’s a few tips if you want to do viral video: If the audio quality is bad, just let it be. Or reshoot the entire video clip. The most obvious giveaway that this is a viral video is that the audio is too clear for a noisy environment. It’s as if they have microphones clipped to their shirts. Or they went back to a studio and re-record the audio. Look, this is not a Mediacorp production. You don’t need perfect audio. In fact, bad audio quality will make it feel more real. If you are afraid people can’t hear clearly, add some subtitles. And never start recording before the actual event starts. The video should start midway into the staged event. You need time to take out your camera, set to video mode and press the record button. Nobody have six sense and can predict when a video worthy event i...

Full article: http://blog.dk.sg/2011/02/22/never-ever-let-a-perfectioni...

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