16 Nov '11, 4pm

Implementing Design Thinking 2: Have the Guts to Say it Sucks

A warm welcome to you dear reader! If you have not already, why not subscribe to The Design Sojourn Newsletter and get my latest thoughts on Strategies for Good Design conveniently delivered right to your inbox? It's free! You can also follow me on Twitter and Facebook as well. Thanks for visiting and please keep in touch? I’ve found that one of the big reasons why Design Thinking fails in organizations, is that no one has the guts to stand up and say that an idea/concept/proposition sucks. This point is an extension of our last article where we encouraged you to focus on the outcome rather than the process. In this article we encourage you to make sure that there is a good filtering system in place and a team of highly engaged people. There are many reasons why people do not highlight something that sucks. Here are a few that I can think of: 1) There is no culture of crea...

Full article: http://www.designsojourn.com/implementing-design-thinking...

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