14 Nov '11, 3am

They say 3 of the 4Ps of Marketing are Dead

They say 3 of the 4Ps of Marketing are Dead Design Leadership Nov 14, 2011 Comments Anyone? Tweet A warm welcome to you dear reader! If you have not already, why not subscribe to The Design Sojourn Newsletter and get my latest thoughts on Strategies for Good Design conveniently delivered right to your inbox? It's free! You can also follow me on Twitter and Facebook as well. Thanks for visiting and please keep in touch? Jens Martin Skibsted and Rasmus Bech Hansen claims, at Fast Co. Design , that 3 of the 4Ps of Marketing (Pricing, Promotion and Place or Distribution) are dead. It’s now a 1P Marketing world where everything should revolve around the Product. That’s a great observation, if you are just selling one product, or only one product at a time. For those that are uninitiated, the 4Ps of Marketing (also called the Marketing Mix ) is a basic cornerstone of all Marketi...

Full article: http://www.designsojourn.com/they-say-3-of-the-4ps-of-mar...

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