24 Oct '11, 5pm

Implementing Design Thinking 1: Focus on the Outcome not the Process

In my humble opinion, Design Thinking needs to stop focusing on the process and be more about the outcome. In other words, Design Thinking needs to become more results-orientated. Don’t get me wrong; I’m not talking about ROI here. ROI kills Design Thinking or any creative process out right. What I’m on about is for us to define what we want to achieve with Design Thinking instead. This flips the activity from something that provides a “means to an end” to having an “end that justifies the (chaotic) means”.

Full article: http://www.designsojourn.com/implementing-design-thinking...

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