17 Oct '11, 2am

New blog post: Starbucks VIA Ready Brew

New blog post: Starbucks VIA Ready Brew

OK, this is a very very delayed blog entry. I know. Starbucks VIA Ready Brew has been in Singapore for more than a month already. But it took me this long before I finally blog about it. Firstly, for the uninitiated, Starbucks VIA Ready Brew is a line of instant coffee from Starbucks. The word “VIA” is an Italian word for “road”. It was first unveiled in New York City in March 2009. And its finally in Singapore. I took part in the VIA Taste Challenge during the launch event. Let’s be totally honest. You can most likely tell the difference between VIA and brewed coffee. It’s quite impossible for any instant coffee to beat the taste and aroma of a cup of freshly brewed coffee. It’s just an unfair fight. Don’t get me wrong. VIA taste good. But you just can’t beat a cup of freshly brewed coffee. But then, something strikes me. Although the Starbucks VIA is not comparable to a ...

Full article: http://blog.dk.sg/2011/10/17/starbucks-via-ready-brew/

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