08 Sep '13, 2pm

Sweat the small stuff: Downstream engagement and experience ultimately drives brand loyalty, word-of-mouth, and...

Sweat the small stuff: Downstream engagement and experience ultimately drives brand loyalty, word-of-mouth, and...

Marketing - and branding - is all about the little things (courtesy of Allographics ) Since time immemorial, marketers are obsessed with the "Big Idea". Ruled by "out-of-this-world" campaigns that win Golden Lions or Creative Circle awards, we were transfixed by the notion that bigger and bolder is usually better. The sequential logic goes like this: Big brands = Big budget = Big idea = Big celebrities = Big media = Big impact While this still rings true to a certain extent, it isn't enough. The proof of the brand pudding is in the eating...and the post-purchase interactions between your customer and your brand. In other words, its not how well you sell, but how well you serve, which matters. What this means is that awesome marketing isn't achieved with a monumental viral ad which generates millions of views on YouTube or terrestrial TV. Instead, it is embodied by the nume...

Full article: http://coolinsights.blogspot.com/2013/09/why-you-need-to-...

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Rails: Think small

rubyflow.com 09 Sep '13, 2pm

Rails: Think small Posted by ior3k on September 09, 2013 — 0 comments I just wrote an article discussing ways to reduce th...

Oregon’s Secret To Success On The Road? Don’t S...

goducks.com 08 Sep '13, 8pm

By Rob Moseley Editor, GoDucks.com When the Oregon Ducks entered the Moshofsky Center for practice last Monday, their firs...

Oregon's Secret To Success On The Road? Don't S...

goducks.com 08 Sep '13, 8pm

By Rob Moseley Editor, GoDucks.com When the Oregon Ducks entered the Moshofsky Center for practice last Monday, their firs...

(Karen Cheng) Mah Swag For Mah Stuff @karencheng #fashion #perth

(Karen Cheng) Mah Swag For Mah Stuff @karenchen...

karencheng.com.au 09 Sep '13, 6am

I’ve found my perfect carry bag – yay! I’ve been looking for a large, stylish, carry bag to hold ALL MY STUFF when I’m out...

Think small for fall! Our best little bags are ...

coach.com 12 Sep '13, 9pm

{"searchFilters":{"categories":[{"filter":{"name":"handbags", "value":8122}}, {"filter":{"name":"wallets and wristlets", "...

GrowSmartBusiness: Friday Small Business Roundu...

networksolutions.com 07 Sep '13, 3am

Friday Small Business Roundup: Inbound Marketing and More September 6th, 2013 :: Rieva Lesonsky Is Your Small Business Pro...

5 Tips on Dealing With Small Budget Search Clients

searchenginewatch.com 06 Sep '13, 12pm

I've been working in online marketing for nearly 10 years now. My experience has ranged from being both in-house and agenc...

Sustainability Drivers for Small/Mid-sized Companies

Sustainability Drivers for Small/Mid-sized Comp...

triplepundit.com 09 Sep '13, 9am

Financial Incentives should have been a strong driver for implementing sustainability initiatives in small and mid-sized f...

Post: Microduino: Arduino in your pocket –small...

electronics-lab.com 09 Sep '13, 4pm

Microduino is… Arduino compatible + Small size + Stackable pin-out + Various extension modules + Open source + Low price =...

Hotkiss Purse Handbag Pink Small on Bonanza

bonanza.com 08 Sep '13, 1am

This is the total number of transactions that this seller has made on Bonanza, both as a buyer and seller. Often times, a ...